Four Sides of a Type Classification
Inspired by the communication paradigm “Four-Sides Model” by german psychologist Friedemann Schulz von Thun were five type classifications – grotesque, didone, textura, slab serif and transitional – analyzed. People from inside and outside of design fields were asked to give their personal views of the five classifications by answering these four questions:
What kind of type?
How do you feel about this type?
What does the type reveal about it?
(General set-up, specific characteristics)
What does it want you to do?
(Field of application, which propositions is it used for)
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